Calif-legal.com: California Expert Witness, Larry Steven Londre, Advertising, Marketing, Business Development Expert Witness

Summary of Experience:
Marketing Executive, plus Marketing and Advertising Instructor at USC, CSUN and Pepperdine. Expertise in creating media, marketing, sales, collateral programs. Expert witness, in marketing, advertising, media, communication, advertising agencies versus clients, contracts. Creative, problem solving cases for you. Introduced campaigns that translated strategic marketing plans into tactical sales actions -- driving revenue growth, expanding market penetration, achieving dominant market share, exploiting the presence of brand equity. Strong conceptual / analytical skills, ability to identify new market segments. MBA in Marketing. Active Board member of the Advertising Club of Los Angeles, Advertising Industry Emergency Fund since 1983.

Areas of Expertise:
Marketing & Business Development, Direct Market Analysis / Identification, E-business Technology, Strategic Partnerships & Alliances, Strategic & Tactical Planning, Consumer and Trade Advertising, Public Relations, Product & Sales Management, Sales Promotion, Collateral Materials, Brand Management, Events & Trade Shows, Multimedia Promotions, Business to Business Marketing, Advertising Agency Alliances

Selected List of Companies:
DIRECTV, GE Capital, Vons Grocery, The Music Center of Los Angeles, Bell Atlantic / Verizon, SBC, Showtime, HBO, Disney, Alliance Environmental Group, Sheraton Hotels and Resorts, SPNB, Bank of America, Beverly Hills Savings, Applause.

Public Service Organizations:
Advertising Club of Los Angeles, AIEF (Advertising Industry Emergency Fund), Los Angeles Fire Department, California Special Olympics, Partnership for a Drug Free America, Town Hall, L.A. Downtown Marketing Group, LACVB

Senior MBA Marketing Professor: USC, Cal State Univ. Northridge, Loyola Marymount University and Pepperdine University

Credentials:
Master of Business Administration (MBA) - Marketing, USC Los Angeles
Bachelor of Science(B.S.)in Business Administration - Marketing, USC, Los Angeles

Ongoing Professional Development:
USC Asia Conference SEOUL, Korea (2004)
Claremont Advanced Management Program (1984)
USC Advanced Management Program (1995)
USC Modern Marketing Program (1994)
Town Hall Executive Series, "Leaders Talking to Leaders" (1989)

Awards & Acknowledgements:
Outstanding Professor "Golden Apple Award" at CSUN (2006)
Outstanding Instructor, USC Parent's Association (2006)
Outstanding Citizen Award (1993), Los Angeles City Council ("There's Nothing Cool About Fireworks")
Joseph Roos Community Service Award (1993), Public Relations Society of America
Extraordinary Service Award (1993), Wilshire Chamber of Commerce
Awards for Best Community Program (1991 & 1992, Publicity Club
Award from California League of Cities (1991)
Belding Award (1990), Advertising Club of Los Angeles
PRSA Award (1990)

Professional Associations:
Board of Director - Advertising Club of Los Angeles, 1983 to Present
Board of Director/Executive Member, Secretary,
Advertising Industry Emergency Fund (AIEF), 2003 to Present
Board of Director, Westwood Hills Homeowners Association, 2003 to Present
Chairman, Advertising Club of Los Angeles, Summer Internship Program
Media Captain, Partnership for a Drug Free America
Advisory Board of Directors, California Special Olympics
Member, Los Angeles Convention and Visitors Bureau
Anti-Fireworks Program, Los Angeles Fire Department
Member, Los Angeles Town Hall